astrid_hood

I make what is perfect more human

I'm Astrid.
I'm a designer, researcher and technologist.

I'm a designer focused on visual, product, and interaction design in music tech and creative tools. I work on complex workflows where clarity, speed, and exploration all matter.

My work combines deep usability with strong, expressive visuals across logos and brand assets, multi-pane interfaces with layered navigation, and intuitive, beautiful hardware interfaces. I build and maintain design systems that scale, and I believe documentation and onboarding are core parts of the end-to-end design process, not an afterthought.

I make things understandable for users, teams, and stakeholders. I'm based in Berlin, and I work globally.

Scroll down for examples of my work.

Products &

Interfaces

I design beautiful interfaces, as well as brands and products that communicate with clarity and intent.

My process considers four interconnected dimensions:

  • Visual
    How it looks (form, composition, rhythm, and tone)
  • Physical
    Its material presence (shape, size, proportion, and tactility)
  • Communication
    How it's understood (what it says and the voice it carries)
  • Behaviour
    How it works in the world (its use, context, and lifecycle over time)

Visual &
Product

Bela stickets on a table
trails_card
little_character
salt_newsletter
wimt_logo
Bela_Gem_Stereo_Stackup_2025-May-22_02-29-32PM-000_CustomizedView5661688804
intersections_logo
bela_mini_cape
Render_Mockup_4000_3000_2025-07-23 (2)
trill_family
a6_front
pepper_intro
degen2

Interface &
Experience Design

sample2
Screenshot of a website
Screenshot of all Gliss menu modes
thumb
A settings panel rendered in light and dark mode
A screenshot of a knowledge base
sample3

Hardware
Interface Design

salt
1
2
trails_mockup
20250510_150439
moai3
grooveMachine_table
Plastic geometric pieces on a table, some lit up.
IMG_3001

Case Studies

This is how I work.

Below are examples of how I've responded to complex problems in interface, interaction, and product design, showing my process and outcomes.

Research

I have a proven track record of producing insightful, impactful research across culture and technology.

I ask the right questions, design thoughtful methodologies, and apply rigorous analysis to understand how people use things any why.  My work generates meaningful knowledge that informs both design and broader cultural understanding. 

My work has been peer-reviewed and published internationally. 
For a complete list, please see my Google Scholar profile.

Instruments

I care deeply about the way culture and technology intersect through music.

Working both within and beyond my own cutlural context, I design and build digital musical instruments, typically focused on percussion. This includes hardware, software, and material implementation, often developed in close collaboration with others. 

I love making instruments. I'm driven by the challenge of innovating across materials, forms, and interaction models. My instrument practice forms an vital feedback loop with my research, allowing me to test and ground theory in experimentation and lived experience.

Selected
Instruments

Nyokabi Kariuki wearing a percussion instrument. The instrument is a leather chest piece and leather gloves, connected by braided cables.
playing
playing
trek_thumb
keppi_thumb
moai7

Speaking

I deliver engaging talks for creative, academic, and industry audiences. 

My talks explore the intersection of technology, creativity, and human behaviour, drawing on two decades of hands-on experience in interface deisgn, digital instruments, and cultural research. I speak with clarity, depth, energy, and an unfailing sense of humour, whether on stage, online, or in workshops.

Need a keynote speaker, panelist, or someone to connect design and culture in surprising ways? There's samples below. Let's talk.

Contact

Email me

Got a problem only I can solve?
Want to talk about a product, brand, or something that doesn't yet exist?
Need a speaker with sharp ideas and a fresh perspective?
Just want to connect?

Reach me here:

heyastrid (at) astridbin.com

Download my CV

Curious about my background in design, research, and public speaking? It's all in my CV:

Click here (PDF)

ASTRID BIN

Making what is perfect more human.